WE Start

Cohort 1

A 3 month Pre-Incubation Program for Women Entrepreneurs

Timeline
06 June 2024

Registrations Open

23 July 2024

Kick Off Event

To be announced

Graduation Day

Need
Only 18% of startups are founded by women and less than 20% of women hold key roles in the Indian startups. This lack of female representation is in contrast with studies that show that women directors in active board roles positively contribute to firms’ financial performances and economic value creation.
This pre-incubation program offered by KSUM aims to identify strong women innovators and provide them the necessary business fundamentals and tools to build successful companies.
WE Start
The 3-month pre-incubation program is designed exclusively for women entrepreneurs to tackle the challenges faced and to gain access to tools and knowledge to run their business ventures. The program offers 10 comprehensive workshops which cover essential aspects of the entrepreneurial journey, from business foundations to product development and mastering the market. Whether you're just starting with an idea or further along in your business venture, we welcome women entrepreneurs from all backgrounds to join us and embark on the journey to turn your startup dreams into reality.
Key Takeaways

10 Workshops: Basics to Growth

Exclusive access to a series of 10 workshops that cover everything from startup basics to advanced growth strategies

Networking Opportunities

Connect with a community of like-minded women entrepreneurs, mentors, and potential collaborators through our offline meet-ups .

Business Tips

Learnings that will help you to take your startup from an idea to a well-structured, growth-oriented business.

Insights from Industry Experts

Get firsthand insights and live Q & A sessions from industry experts who've been there, done that, and achieved success.

Resource Materials

Access exclusive event resources, materials, and propel your business to new heights.

WEGROW

Founders participating will be eligible for the paid incubation program, WEGROW by KSUM.

Sessions at a glance
PHASE 1 -Startup Foundations
SESSION 1:

RUNNING A COMPANY 101

Navigating Legal, Compliance and Corporate Governance for Early-Stage Startups

SESSION 2:

LEAN STARTUP MODEL

Role of Lean Startup Principles in building sustainable business

SESSION 3:

STARTUP ECOSYSTEM AND GOVT. SCHEMES

Schemes to help your Startup Journey

PHASE 2 -Product Development
SESSION 4:

FROM MVP TO MMP

Turning Minimum Viable Product into Minimal Marketable Product

SESSION 5:

MASTERING STARTUP FINANCE

Financial Management (Cash Flow, Operating Profit, Unit Economics) for Startups

SESSION 6:

CRAFTING PRODUCT SUCCESS

Understanding Product Management frameworks & theories

PHASE 3 -Market and Customer Mastery
SESSION 7:

CURATING CUSTOMER EXPERIENCES

How to Deliver Customer Experience that makes you standout

SESSION 8:

BRANDING AND DIGITAL MARKETING

Strategies to improve brand presence to reach customers

SESSION 9:

CUSTOMER ACQUISITION & RETENTION

Strategies for Acquiring and Retaining Customers

SESSION 10:

BUILDING FOR THE FUTURE

How to plan ahead for a Sustainable Growth.

Our Team
team
Deena Jacob
CFO & Co-Founder
Open Financial Technologies
team
Thomson Skariah Thayil
Chief Executive Officer
Rapidor
team
Nikkitha Shanker
Co- Founder and CEO
Shoppre.com
team
Trishala Pillai
Senior Product Manager
Walmart
team
Saneem Perinkadakkat
Co- Founder and CEO
ClusterDev
team
Nikhil Kant
Head Of Brand Marketing
Even
team
Christina Sunny
Co- Founder and CEO
Maw and Paw
team
Mabel Chacko
Co- Founder and COO
Open Financial Technologies
team
Tamanna Singh
Founder
MenoVeda
team
Vinitha Joseph
Founder & CEO
Bluepurple Management Consulting Pvt Ltd
FAQ
Have Questions ?

The "We Start" program welcomes applications from all women entrepreneurs at various stages, including Ideation, testing and validation, prototype development, and MVP development. Startups beyond the product stage are not eligible for this cohort.

No, any startup from any sector can attend this program.

To apply for the "We Start" program, please complete the google form available on our website.

Participation in the "We Start" program is entirely free of charge.

The program consists of 10+ online sessions and offline workshops in between

Sessions will be held every Wednesday/ Thursday via Zoom, with each session lasting a maximum of 1.5 hours. The program is scheduled to start from Feb 20, 2026.

No, attendance at the physical meetups is optional and entirely at your discretion.

Networking Opportunities: Available for Selected Startups,Exclusive Insights from Industry Experts,Eligibility for the "WE Grow"  Incubation Program for Selected Women Founders

For More Queries
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Join a thriving ecosystem of opportunities, partnerships, and support designed to help your startup grow and succeed.
Contact Us
Kerala Startup Mission, G3B,
Thejaswini, Technopark, Trivandrum
08047180470
8:00 AM - 8:00 PM
info@startupmission.in
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