Marketing Support Scheme | Kerala Startup Mission

Scheme

Marketing Support Scheme

Kerala Startup Mission with an aim to support startups on their marketing initiatives has come up with a scheme to subsidize the product video development. Those who have good products and are at the early revenue making stage shall be selected for the scheme.

The support provided for the scheme are as follows:

Product videos
Explainer Videos
70% of the actual cost with a ceiling of 1.5 lakh shall be provided by KSUM to each startup
Maximum 2 videos can be created through the scheme for the startup products
The scheme shall be available for new projects and videos developed by startups and the same should be done through the empaneled agency of KSUM.

Mode of Engagement

Startup to choose the agency for the video content development.
Startups to discuss the requirements with the agency and finalize the work.
The agency then would give the quote for the video content to KSUM and the startup has to pay 30% of the quoted amount as registration fees to the agency on receiving the invoice from the agency towards the startups.
The startup, agency and KSUM would enter into a tripartite agreement.
Upon signing the agreement and receiving the invoice for the amount of 70% of the payment,KSUM would pay 40% of the quoted amount to the agency.
Upon successfully completing the work KSUM would release the remaining 30% of the quoted amount to the agency after getting the completion letter from the startup.

Process of availing the scheme

Startup has to apply online to KSUM much in advance before applying for the event
KSUM shall evaluate and approve the same based on the actual need of the event based on the startup product

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Empanelled Agencies

KSUM/EA/01